New Product: Bright Eye Complex

THE EXCITING NEW WAY TO FIGHT UNDER-EYE CIRCLES

If you’re dismayed by dark under-eye circles, puffiness and dullness, you’re not alone. Whether caused by stress, fatigue, allergies, genetics or a combination of all four, dark circles and puffiness affect many of us, especially as we age.

Rodan + Fields scientists targeted these concerns with a new eye cream developed to address the appearance of dark circles and puffiness over time while offering instant brightness: Active Hydration Bright Eye Complex.

Combatting the Look of Under-Eye Circles

Bright Eye Complex combines two effective humectants, Glycerin and Hyaluronic Acid, that intensely hydrate the delicate skin under the eyes — essentially adding water to “plump up” thin, dehydrated skin to make dark circles and puffiness less visible. And the hydration is continuous, thanks to proprietary technology that draws moisture from the atmosphere and locks it in, creating a reservoir from which to draw.

Brightening Tired-Looking Eyes

The formula is also infused with caffeine, phytonutrients and illuminating brighteners that address visible dullness and lack of radiance under the eyes. The result is eyes that instantly look more vibrant, rested and refreshed, with results continuing to build over time. (Don’t just take our word for it: In a recent study, 93% of consumers reported brighter eyes.*)

The Inspiration

Bright Eye Complex came to be after Dalia Stoddard, Vice President of Product Development, came across a study that found if you super-hydrate a bruise, it will appear to lose color and become less visible. Intimately familiar with the hydrating properties of R+F’s patent-pending 3D3P Molecular Matrix — the proprietary technology referenced above — she wondered if it could somehow work its wonders on the thin, delicate eye area.

“I talked to the Doctors about my discovery and they saw the big idea,” Stoddard explains. “They knew the power of our innovative 3D3P Molecular Matrix, and Bright Eyes was born.”

Learn more about the benefits of Active Hydration Bright Eye Complex

 *Based on a four-week US consumer study. Results may vary depending on multiple factors: age, gender, skin type and condition, concomitant products used, health history, location, lifestyle and diet.