Active Hydration Serum

Over the next few weeks, we’ll be discussing one of the simplest ways to give your winter skincare routine a boost — by adding Rodan + Fields Active Hydration Serum to your Regimen. Why do you need to boost your routine during the chilly winter months? Our Director of Product Education, Mary Radford, RN, addressed this question for us.

“Cold weather dehydrates your skin, robbing it of protection even if you’re using your usual hydrator,” she explained. “Indoor heaters also wreak havoc, leaving skin parched, flaky and even itchy. Your skin needs extra nourishment in the winter, indoors and out.”

That’s where Active Hydration Serum comes in. Here, we’ll focus specifically on how it can improve the look of skin for Customers using our best-selling REDEFINE Regimen, which improves the appearance of lines, pores, and loss of firmness.  (Not a REDEFINE user? We’ll cover how this super serum helps winterize all of our Regimens in upcoming posts.)

Active Hydration Serum features a 3D3P Molecular Matrix that continuously delivers a moisture-attracting solution of Hyaluronic Acid and Glycerin that defends against dry skin for instant, long-lasting results. It has been clinically tested to increase skin’s hydration level by 200% after just one use and keep it there for eight hours.*

Sounds great, right? It gets even better.

When you pair Active Hydration Serum with the REDEFINE Regimen, you will experience softer, smoother and more radiant-looking skin. In an 8-week consumer study, users of REDEFINE and Active Hydration Serum noted the benefits of the Regimen plus increased radiance and improved texture. In that same study, 96% of participants said they had younger-looking skin. (Dryness can make skin look older because of the dullness, flakes and visible lines that appear.)

By applying Active Hydration Serum after cleansing and toning, either once or twice a day, depending on your needs, skin will not only look younger and healthier, but be primed to more readily accept ingredients from REDEFINE products that are layered on top. Win-win.

So if you’re experiencing dry, irritated skin this winter — even if you’re following your REDEFINE Regimen religiously — what you probably need is to boost your routine with Active Hydration Serum.

As Mary says, “There is nothing wrong with your skincare — you just need to give it more hydration during the winter months.”

Ready to REDEFINE your winter skincare routine? Click here to learn more about Advanced Hydration Serum.